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Hospitality / Due Diligence

Upcoming hotel investments — data that gives you the edge

How a hotel-equipment supplier got a verified map of 168 emerging hospitality projects in Poland — with 205+ identified decision-makers — in just 4 weeks.

Headline result
168
newly emerging hospitality projects mapped
The challenge

What was in the way.

The client approached us to identify all new hotel investments planned for the next two years and the individuals responsible for purchasing decisions in those projects. The challenge was that in many cases it was unclear who was making the decisions — the developer, the architect, the external investor, or someone else entirely.

  • Sales potential sat in projects where buying decisions hadn't yet been made
  • Decision authority was distributed across developers, architects, and investors — unclear who actually decided
  • No off-the-shelf database aggregated upcoming hospitality investments by status
  • The client needed actionable contacts, not just a list of projects
Our approach

How we ran the play.

  1. Phase 101

    Research

    Searched industry portals, investment press, local news, and official market sources to build the initial facility list — both already-announced and rumoured-stage projects.

  2. Phase 202

    Data enrichment

    Used Clay and Claygent AI to map developers, architectural offices, interior designers, and investors for each project. Built a multi-stakeholder graph per investment.

  3. Phase 303

    Decision-maker identification

    Leveraged KRS (Polish national company register) and LinkedIn to identify individuals. Initiated contact via email, LinkedIn, and phone to verify who actually held procurement authority for hotel equipment in each project.

Results

Receipts, with numbers.

168
Hotel projects mapped

Newly emerging hospitality facilities — both planned and under construction.

112
Responsible companies

Developers, architects, project firms, and investors identified per project.

205+
Verified decision-makers

With confirmed procurement authority for hotel equipment.

4
Weeks to delivery

One-off due-diligence sprint, single deliverable: a market intelligence report.

Visibility into pipeline
BeforeSpotty news clippings
After 4 weeks168 mapped projects
Identified contacts
BeforeUnknown
Post-engagement205+ verified DMs

The delivered report included a list of emerging hotel facilities with key data, names and contact information for decision-makers, and verification status of procurement responsibility — turning two years of upcoming projects into a sales-ready map.

What's next

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