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Hospitality / Market Entry

5 meetings in 2 weeks — a quick test of a foreign market

How a hospitality client validated demand in a neighbouring country with a 14-day pilot — 41.5% reply rate, 9 qualified prospects, 5 booked meetings — before committing to a full market entry.

Headline result
5
booked meetings in the first 14 days
The challenge

What was in the way.

Our hospitality client, with whom we already run campaigns in Poland, saw an opportunity for growth in foreign markets and wanted to quickly verify the interest in their offer in a neighbouring country — without yet committing to a full local team or office.

  • Wanted to validate demand before investing in a full market entry
  • No local team, no Polish-speaking SDRs in the target country
  • Needed to test messaging-market fit in a foreign language and business culture
  • Tight 2-week window to deliver evidence — go/no-go decision riding on it
Our approach

How we ran the play.

  1. Phase 101

    Sources & targeting

    Using Apollo, ZoomInfo, LinkedIn, and industry databases, we built a list of potential hospitality venues. Identified decision-makers responsible for the services relevant to our client — making sure communication landed straight in the right inbox.

  2. Phase 202

    Localisation

    Adapted the messaging to local language and business norms. Used LLMs combined with additional verification to ensure communication felt natural and professional — not a translated template. Local idioms, local references, local CTA tone.

Results

Receipts, with numbers.

41.5%
Reply rate

On the localised foreign-market sequence within the 14-day pilot.

9
Qualified prospects

Generated in the first two weeks — all matching ICP criteria.

5
Booked meetings

Confirmed meetings with hospitality decision-makers in the foreign market.

14 days
Time to validation

From kickoff to evidence — go/no-go decision in 2 weeks, not 2 quarters.

14-day pilot funnel

  1. Reached out
    217
    100%
  2. Replied (41.5%)
    90
    41%
  3. Qualified prospects
    9
    4%
  4. Booked meetings
    5
    2.3%

Two weeks. Five meetings. Concrete evidence of a working market — enough to greenlight the client's expansion budget. The localisation work was the difference: messaging adapted to local norms, not just translated.

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